Unit 2 Reading Response

Chapter 3 of the book we are reading is about Billboard design 101. This was an interesting chapter because it talks about signs to get the users attention when on a website. Hints like where its should be located on your page or how it works are talked about in this chapter depending on what site you are working on. Something I found interesting was the creating visual hierarchies, which is the visual cues of the page and how they portray with other aspects of the page. As he mentioned as well in this chapter is to make what you want clickable on your sight to be obvious which I find very true. For chapter 4, that was about why users like mindless choices. In reading this it had three main options that make a website and a user happy. For one it has to be brief, timely and unavoidable. That is something a website should be about if you want to make the user happy. Chapter 5 was about the art of not writing for the web. When reading this title I got a little confused but when reading it, it explains how in websites there are alot of words just taking up space. This book words things very amusing, for instant, "Happy talk must die" and "instructions must die" which were great reads on how to not be corny when dealing with the web and not to be to instructive on a website. Overall these three chapters contained alot of great information about websites, which will help me greatly on my project 1 assignment.